If you’re a child of the 60s, you’ll remember the golden era of playtime toys like G.I. Joe, Wacky Windups, Troll Dolls, and Die-Cast Model Cars. Unlike generations before, the 60s opened up an exciting world of 100-piece toy car sets for $9.98 and replicas of the U.S. Space Team moon landing. Did you own a Johnny Ringo Western Frontier Playset? What’s more, a large percentage of toys from the 60s lasted long into the future. If you’ve ever played Twister or Operation, be sure to thank the 60s.
One of the newest addition to toys of the 60s was the ability to make them electronic. If a toy was automatic, lit up, or said hello, it immediately flew off the shelves. Electric trains and race cars were Christmas sensations alongside Chatty Cathy dolls and kitchen sets. Remember those green Army Men figures? The 60s also ushered in the concept of licensing. Batman-themed action figures and accessories were all the rave. Manufacturing companies were rushing to produce Batman toys for children of all ages and in the process realized the right license would gross prime profits. Batman and Secret Agents also gave way to the spy and espionage niche.
Board games were also popular in the 60s families indulging in game night, playing both classic and new games. The introduction of Hoopla, Leap Frog, Shenanigans, and the Ouija Board were huge! The Game of Life (LIFE) reached the height of its popularity in the 60s when Milton Bradley added a large number of adjustments to the game, catering to modern life.
The popularity of skateboards started to rise, approaching $100 million in sales while doll makers gushed over how popular the G. I. Joe doll had become. Young boys hadn’t been excited for a doll since Raggedy Andy, the 1920s companion of Raggedy Ann.
In a time when a Twister board game set only cost $3.84, children and adults alike were having a blast playing 1960s games.